June 6, 2005
Media Release – For Immediate Release

Aboriginal Tourism Program Develops Skills for Developing Tourism


Powell River, BC – In fall 2005, Malaspina University-College (MUC) is offering a unique opportunity for people who see the potential for developing a tourism industry, and want to know how to help make it happen! Aboriginal teachers and leaders and others with up-to-date expertise in the industry will work to make sure students get real knowledge and skills to develop tourism in their communities.

“This will be very worthwhile training – really more like professional development, but with academic credits!” says L. Maynard Harry, former Chief Councillor of the Sliammon Nation and owner of Ayjoomixw Concepts, a consulting firm specializing in economic and tourism development.  Harry is one of several guest instructors in the program.  “The opportunities in tourism, recreation and economic development in general are excellent, and I want to work towards ensuring that First Nation's are in a positive position to take advantage of them.”

Tourism is one of the largest and fastest-growing industries. First Nations communities in Canada and around the world are becoming more aware of the opportunities for economic self-sufficiency, and to share and preserve precious cultural and natural heritage. “First Nation's people are in the best positions to ensure that their cultural heritage resources are protected and the best way to do that is to learn about them and to be a presence in their traditional territories,” says Harry. While there are several excellent programs in BC that help students develop entry level skills in hospitality and tourism, the skills needed to develop the industry in First Nations communities are in high demand.

Students of the Aboriginal Tourism Industry Development Skills Program will stay in the Historic Lund Hotel in the heart of Tla’amin (Sliammon) First Nation’s traditional territory.  The nine-credit program will be offered between Saturday, October 15th and Sunday, November 27th, 2005 in two modules of eight days each.  The small group size – around 12 students – will allow for lots of individual attention and support.

The program covers such topics as the role and potential of the industry in aboriginal communities, how to develop and deliver successful tourism “products”, how to develop human resources, and marketing for recreation and tourism.  Students will have an opportunity to work on a business plan for their individual community or organization, and get support and feedback from the experts.

Program fees of $3200 include all course materials, 16 nights’ accommodation at the Historic Lund Hotel, plus all meals and student activities.  Although it is recommended that students stay in “residence” at Lund, program fees will be adjusted for those who live in the area and can commute from home.

The Sliammon First Nation is part-owner of this hotel property which is situated at the top of the Sunshine Coast, at the gateway to Desolation Sound Marine Park, and some of the most beautiful coastline anywhere.  The hotel has recently undergone extensive renovations.  It now features 27 well-appointed guest rooms, a pub and restaurant, meeting rooms, and a fully stocked general store. Several tourism businesses – some seasonal – operate out of the Lund Harbour.

Interested people should contact the Program Coordinator, Deb Bryant at Malaspina University-College in Powell River at 604 485 8029 or bryantd@mala.bc.ca for assistance with their application. First Nations Education Coordinators, Employers and Economic Development offices may be sources of financial assistance, and advisors at Malaspina University-College can help find financial support for program fees as well.

Contact:  Deb Bryant        
Tel:  604 485 8029        
Email:  bryantd@mala.bc.ca
http://www.pr.mala.bc.ca/aboriginaltourism.htm